Paid advertising requires preparation to avoid wasting thousands of dollars. Pay attention to these 6 crucial factors before you run any ads (WhatsApp ads, Instagram Ads, Facebook Ads, google ads and other ads)
(I) Make sure your landing page or Brand looks professional and interesting:
Remember, you are trying to sell your products and your brand to people who may have never heard anything about you. Your brand must look and feel professional to gain the trust of customers. The best way to display your brand's professionalism and uniqueness includes:〽️ Pick one or two colors your business will be working with. Maybe cream and purple
〽️Strong brand identity with consistent colors and fonts.
〽️Professional logo
〽️High-quality images and videos. And always play with your color.
〽️Well-organized, scannable text.
〽️ Unique highlight covers
〽️ Bio that describes your business in less than 60-80 words.
(II) How to know what your targeted audiences are talking about and researching search engines like Google before you run ads:
The next best thing to read your customer's mind is Answer The public 👇This tool is one of the best-kept secrets in the sales and marketing industry.
At AnswerThePublic, you type in your keyword like homebuilder or search phrase and the tools generate a diagram of a related search. Try it by clicking on the website above and get more insight into what your audience is thinking, the kind of questions they are asking, and the issues they are struggling with. Once you know their questions and issues, you can provide the solution.
At the time of writing this, the tool is free, they might come up with a paid model later.
(III) know the entire audience of buyers in every market before you run ads:
There are four types of prospects (client or buyer) you can attract into your business. The entire audience of buyers includes these four categories:
1. Client in buy mode (3%):
2. Client in information gathering mode (17%)
3. Client in the awareness stage (20%)
4. Cold client 🥶 (60%)
You can see the percentage of each category above. One of the reasons why our ads are not doing as well as we expected is that we focus on the customers that are in buy mode, and this audience are just 3% out of 100% audience of buyers, there's nothing bad about you targeting those 3% in buying mode, yeah we all need to make sales but the problem is, your competitors are going hard after that top 3%. If you split up that 3% of easy customers between you and your competitors, you are never going to make much money. Let me chip in this, your top competitors are spending a lot of money on ads to get the 3%, when you are spending 20k on ads maybe they are spending 200k or more on ads. The real money is in the 37% of the audience that is saying, I'm kinda thirsty - what should I drink? What kind of makeup products can I buy, what kind of outfit can I buy for beach occasion? They are either gathering information (17%) or problem-aware ( 20%) or 60% don't know they're thirsty, and this audience is a whopping 60% of all.
The target is to take this 97% that are not in a buying mode to to buying mode stage. The problem is that most people program their ads for the 3% who are ready to buy, even treating every customer like the 3% who are ready to buy now, they don't have a plan or system in place to capture the 97% that are not ready to buy yet, and take them to the buying stage and that's where the real money is.
HOW TO TAKE THE 97% AUDIENCE OF BUYERS THAT ARE NOT READY TO BUY TO BUY NOW.
At this stage you need to do a lot of work, You need to apply my Fisherman approach to sales that I taught you earlier, need to put some system in place to capture their contact and all the necessary information you need and nurture them to buying mode stage, system like automation and multiply, you have to educate them. Let them know the reason why they should buy or pay for your service, tell them the advantages of getting it and the disadvantages of not getting it, and the impact and the benefits of the products. When a prospect isn't informed or knowledgeable on a subjectThey're in a state of uncertainty and people don't buy in this state, so there's a need for you to educate them, the more they know, the more likely they are to buy. You need to read your prospects (clients) minds and put yourself in their shoes for you to understand them and what they need, you must delve into their fears, hopes, wishes, and dreams. This is the stuff they are thinking but don't tell anyone. You need to move beyond the obvious and work out how your audience thinks, feels, and acts. Your ability to understand and utilize all these marketing secrets will help you to create go ads and make massive sales.
(IV) The job of ads is not to sell the product, it is to sell the click:
The job of an ad is to get the attention of your targetted audience. Understanding this will help you to create ads that we convert. Most ads on social media are shouting buy now or book now. Like seriously, and you think they will buy. The only audience that kind of advert can work with are audience in the buying mode stage 3% this kind of ad will not communicate with the remaining 97%. Maybe this will help, when you approach Mr A, to advertise your products, do you just say buy now? 😂 Putting buy now on your ads is like going to a restaurant and asking people to marry you. Instead, the ads should highlight the solution to your target audience's problems and tell them to learn more, the learn more link could contain a message like " Hi Segx, I like to know more about photography" I reply by asking for the person name, save it and send the full message, at the end of the full article that talks about the benefits of the products or services, you can tell them buy now or reply with interested if you like to buy later.This process looks stressful, especially chatting with like 50 - 200 people in a day, but if you apply automation and a multiply approach. Your automation will handle everything automatically ( you can send me a DM on WhatsApp if you want me to set automation for your WhatsApp or if you want to learn how to do it) android usher, automation can reply to your customers, chat with them, send them your account details when you are busy or away. The good part is that automation can answer 100 clients at once 😁 more reasons why you should use it before running ads.
(V) Sell what people want to buy:
If you advertise what people want to buy, you get buyers easily. Because there's demand for what you are selling already, you spend less on ads and make massive sales but if you advertise what people don't need you spend more on ads and make little or no sales.
(VI) YOU NEED A HEADLINE THAT GRABS AND FORCES YOUR TARGET AUDIENCE TO READ OR LISTEN TO YOUR ADS:
You to create an attention-grabbing headline. You don't want to call ads headline "How to make men want you" Instead name it, "Make him beg to be your boyfriend in 6 simple steps" A good headline attracts more customers.
I can decided to change the heading of this article to " WHY WHATSAPP TV ADS CANNOT SELL YOUR PRODUCTS BUT ONLY GIVE YOU CONTACTS, BRAND NEW REPORT REVEAL ALL. DON'T INVEST A CENT INTO TV ADS BEFORE READING THIS". Once you have run WhatsApp TV ADS before or know about it you will be tempted to go and read it.
(You can chat me up on WhatsApp for attention-grabbing headline and caption)
That's how powerful a headline can be.
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